Profit over vanity metrics
We plan against contribution margin and report MER and incremental revenue, not the most flattering number in the dashboard.
Dashboards say one thing, the bank account says another, and the agency report explains neither. Budgets go up, and nobody can say with confidence which part of the growth the ads actually created.
Pixelmint was started to close that gap. We buy media the way an owner would: plan against margin, test before scaling, and measure the incremental revenue each channel adds. When something is not working, we say so and move the money.
Our playbook was not learned from courses. It was earned by managing millions of dollars in ad spend, seeing what scales profitably and what quietly burns cash. Arun has spent his career inside ad accounts, scaling D2C brands across India and international markets and running paid media for SaaS, real estate and tech companies. Today he leads every Pixelmint account personally, backed by a small group of specialists.